TVCs - post 1

It's already Wednesday. How does time fly by so quickly?!?!

I haven't done as much as I would like to on my TVC work. I have images in my head but have yet to actually express any of them on paper.

In terms of organisational work, I have contacted Lisa (producer) and Ben (DP) to ask whether they are free for meetings tomorrow and am sorting out times as I write. At the moment I purely want to touch base with them and discuss our roles, as per my previous blog post for the professional practise assessment. I'm not prepared enough yet to collaborate properly with them, and I would rather hold off than have messy, confusing discussions that may be a waste of time.

In terms of creative work, I have merely been spending time working out the problems and processes I need to go through in order to explore my options fully, ie listing questions and tasks for myself that will help me create a thorough and effective vision for what I want to achieve. To some people this kind of thing would look like procrastination, but the fact is I am a very systematic, process-focused person, and I need to create these kinds of structures for myself. I can't generate a blissful flow of freeform creativity in a vacuum like some people can, but if I pose lots of questions to myself then I am good at seeing the links between the answers and getting a creative flow from that.

One such question, and the most basic question in a TVC, is 'What is the product? What is being sold?'

Only through asking the question can I realise that I don't know the answer. The ad is titled "Life Cycle", and the end graphic says, "Life Cycle for a Better Brighter Future". But what is this Life Cycle? Unfortunately it's not a question I can answer for myself, as it is not up to the director to decide on the product, so I have emailed Sima about it and work is temporarily on hold.